Author: Jonathan Wilson
Last Updated: May 3, 2024

Advertiser Disclosure is an independent review site that provides impartial information and recommendations to players looking to try their luck at online casinos or sportsbooks. With years of combined industry expertise, our team works hard to highlight only the most trustworthy gambling sites that treat players fairly.

While we aim to give objective assessments, it’s worth noting that does receive compensation from some of the brands featured on our site. We’ll explain more about these partnerships and how they work below.

Paid Promotional Agreements holds paid partnerships with a number of gambling operators and platforms active in the UK market. Under these agreements, we receive commission for players who sign up after clicking from our site.

Importantly, we only ever agree to work with fully licensed, legal sites that meet our high standards around safety and responsible gambling provisions. Our readers’ interests are always the priority, so we would never promote a site that seemed questionable purely for financial reasons.

By maintaining these principles, we can display promotional offers from vetted sites while also giving honest, factual reviews and rankings.

How Makes Money

Our affiliate team negotiates partnerships and referral deals with gambling sites and networks. We currently work with over 150 major brands across casino gaming, sports betting, bingo, poker and more verticals.

Before considering any deal, we thoroughly assess factors like licensing, ownership, transparency, game offerings and player support. Sites must adhere to UK Gambling Commission standards and demonstrate a commitment to responsible, sustainable operations.

For brands that pass our checks, we strike tailored partnership agreements to feature bonuses, free bets and other special offers on The specifics of each deal depend on the site and vertical, but may include bespoke welcome packages, preferential odds and more.

We then monitor every aspect from usability to payout rates once the partnership goes live, reassessing as needed. No brand stays on our site by default – they must continually deliver great service.

Objective, Unbiased Reviews

While benefits commercially from highlighting top betting sites, our reviews and recommendations remain impartial and objective. Brands have no influence over the conclusions we present.

All reviews reflect our experts’ genuine experiences testing each gambling platform extensively as ordinary players. We revisit and update opinions periodically based on sites’ current offerings as things can change over time.

Ultimately our loyalty lies 100% with readers, not partners. We would never allow external pressure or payments to shape the accuracy of our reports. Brands know this, and understand that transparency is non-negotiable when working with us.

Over six years, we’ve built a reputation as a trusted source by upholding rigorous fairness and honesty standards in all we publish. We’ll always put player interests first.

Keeping Gambling Safe and Fun

At, we take responsible gambling very seriously. Protecting players and communities comes above profit or any other priorities.

Our review process scrutinizes everything from self-exclusion tools, deposit limits and ID verification through to filtering controls, reality checks and links to support groups. No stone goes unturned.

All our recommended sites must not only adhere to UKGC safer gambling rules but demonstrate commitment to best practice and innovation that goes above the minimum requirements. Player wellbeing should be the number one concern of any ethical gambling business.

By holding brands to the highest standards and keeping our coverage factual and transparent, we aim to promote safer play while giving you the best possible chance at winning. If you ever have any questions or concerns, our team is just a click away.

Summing Up Our Advertising Ethics

We hope this page has clearly laid out how and why works with gambling sites in the context of our service. While we do profit from successful partnerships, you can trust that we’ll never sacrifice our principles or your best interests for money.

If you find an offer featured on, you can sign up knowing it comes from a fully vetted, legal site meeting our player protection requirements. And our reviews will always give a fair, comprehensive view regardless of any financial tie.

These core promises underpin our service and reputation. Please gamble responsibly, set budgets and check all terms and conditions. Now let’s get you those winnings!